With the considerable financial backing of their new owners, TNA would slowly cut ties from the NWA, changing their name to "Total Nonstop Action Wrestling" (TNA) in 2004, and creating their own championship titles after their agreement to use the NWA's titles came to an end in May 2007.
Unfortunately, they were unable to attract enough regular buyers to turn a profit, and eventually they was bought out by a power-plant company called Panda Energy. NWA EraTNA's original business model concentrated on offering low-priced, weekly pay-per-view events broadcasting out of "The Asylum", the nickname for the Tennessee State Fairground Sports Arena located in Nashville, which was the Jarretts' stomping grounds.
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